Promotions Manager
Draper Media
May 2023 – Present
Milton, DE
- Directed the rebrand of WRDE Coast TV to CoastTV, leading logo, news graphics, and identity work across departments to lift brand recognition and viewer engagement.
- Manages multi-platform marketing across TV, radio, and digital to drive ratings and revenue growth.
- Produces programming spots, special promotions, and PSAs, and coordinates digital strategy across social and web.
- Plans and executes station events end to end, including expo floor planning across multiple pavilions, vendor coordination and check-in, booth conflict resolution, and post-event vendor surveys.
- Manages sponsor outreach for station events, from prospecting and renewals through confirmation and fulfillment, growing community presence with local organizations.
- Administers station contests and giveaways, including official rules, entry data handling, and sponsor opt-in lists.
- Coordinates promotion with network and syndication partners, managing promos, programming updates, and affiliate communications.
- Writes corporate press releases and executive announcements for trade press and public distribution.
- Supported the launch and growth of DSN+ through cross-departmental collaboration and targeted promotion.
